Tuesday, 14 February 2012

Market Research 

My questionnaire is a self completion questionnaire so the participants choose their answers. I had 8 multiple choice questions so the participant had the choice of a certain amount of answers to choose the were also free to skip the questions if they didn't want to answer them.
Questionnaires have their advantages and disadvantages there are two types of data quantitative and qualitative. Qualitative data deals with descriptions it is data that can be observed but not measured. Quantitative data deals with numbers and data that can be measured.
Advantages: Easy to create, administer, and record.
Disadvantages: Can't get very in-depth information. Limited in functionality.

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